Stef Williams

Fitness is my lifestyle, not my life

My love for sports and movement is huge within my day to day life - taking that time for myself is so important within my routine. However, there are so many other areas in my life I also love to prioritise. With both my fitness app, WeGLOW & my activewear brand, SEFI, I wanted flexibility & versatility to be at the forefront, so that no matter what time or what type of movement, I'm here for your every day.

The WeGlow App

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I want every woman to feel empowered, educated and positive about their journey with their body. This is so much more than an App.

SEFI Activewear

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Activewear that you can style, without compromising performance.

WHAT I DO

Help you look & feel your best

Movement & Nutrition

Moving your body and the food you eat should be a source of enjoyment, a celebration of what your body can do and an act of self-care. This is why I created WeGLOW - to help you find an approach to movement & nutrition that works for YOU.

Activewear

SEFI was designed to support you in your movement and to be styled for the rest of your day. Activewear that moulds to your body, enhances performance and looks incredible - with SEFI, there is something to suit your every mood and style.

Community

The community that exists across my platforms, WeGLOW and SEFI is like no other. I'm blessed to be motivated and inspired by my community everyday and I hope I can continue to motivate and inspire them through WeGLOW, SEFI & my content.