“What’s the greatest lesson a woman should learn? That since day one, she’s already had everything she needs within herself. It’s the world that convinced her she did not”

Rupi Kaur

Hi I’m Stef,

Inspiring women to look and feel their best is at the heart of what I do. I grew up in Bristol and whilst I never took to academics at school, sport was where I came alive. I loved playing as part of a team, supporting each other and creating a community built on trust and friendship. I went on to play hockey for the Welsh International Team for a number of years; something to this day that I’m still so proud of.

Eventually I stopped playing, I stopped doing any exercise at all – somewhere along the way I lost myself. I tried so many different career paths; I became a qualified make-up artist, I worked as a nanny, a hostess, a sales assistant. Nothing fit; nothing made me feel as alive as when I was playing sport and moving my body. I questioned my purpose and I knew I had to do something.

I re-ignited my love for movement through education, training clients and also created an Instagram account as a way to share my knowledge and passion for exercise. I wanted to make working out feel accessible; I wanted to show women that any movement is good movement: you don’t need to punish your body – working out can, and should, feel good and be fun! 

I never expected my community to grow into what it is today, but along the way I’ve realised that my passion for movement and exercise doesn’t lie just within myself. It lies in training and motivating others to see their potential, to feel good in themselves, to feel empowered. 

When I look back at my journey so far – every step feels like it steered me one step closer to the creation of WeGlow. All my experience with training clients, engaging with my community, reigniting my own love for exercise – demonstrated to me how vital it was to create an App that was grounded in positive, sustainable habits and variety in your movement. 

Alongside that dream, having worn activewear throughout the majority of my life, I saw there was a gap in the market for performance enhancing activewear that could also double up as streetwear – to be worn all day long. I had another goal to create activewear that was stylish without compromising on style and performance. SEFI was born in December 2022 and your feedback on how the brand makes you feel is overwhelming. 
I can’t wait to continue taking you with me on this adventure, and being alongside you on your individual journeys.
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