SEFI was created to fit comfortably into my daily routine, helping me feel supported, stylish and giving me the ability to move freely in my everyday movements.

Having worn activewear throughout the majority of my life, I saw there was a gap in the market for performance enhancing activewear that could also double up as streetwear – to be worn all day long. Comfort shouldn’t compromise style.

With the proportions of my body, I have struggled with finding items that fit whilst making me feel confident. That’s why I have rigorously researched and tested this collection to fit my dream of having a brand that perfectly moulds to the natural curvature of a woman’s body and therefore maximising the fit, comfort and versatility.

The design process of the shorts has highlighted how important this mission has been whilst creating SEFI. I wanted it to flatter each individual shape, fit tight yet not restrictive and therefore also come in two lengths – because there needs to be a style that brings out your confidence. One day, that may look like a pair of long shorts and the seamless bra and another day it could be an oversize tee with leggings. With SEFI, there is always something to suit your mood and style.

Thank you for the support so far – I can’t wait to take you on this adventure with me & see your SEFI styles.